“The retail industry is one of the biggest industries on the planet and a critical element in the backbone of the global economy. It is also the perfect training field for the emerging technologies implementation, making it an ideal place for Virtual and Augmented Realities to show their worth.
The reason for such openness is simple – Retail is also one of the most competitive fields of the economy. It is common knowledge that no matter how niche your market might be – you have to fight for the place under the sun, you have to persuade customers. That makes retail business particularly interested in finding new and more elaborate ways of engaging customers and establishing new brands.”